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03/13/2025

ETAS accelerates software-defined vehicle development by joining SDVerse ecosystem

ETAS illustration "kickstart future mobilty"

Plymouth, March 10, 2025 – ETAS, a leader in software development, middleware, and diagnostic solutions, is excited to announce its entry into the SDVerse marketplace. This strategic decision positions ETAS as a key player in the transformation towards software-defined vehicles (SDVs), enabling close collaboration with leading OEMs, Tier 1 suppliers, and technology companies within the growing SDVerse ecosystem.

By joining SDVerse, ETAS aims to support the industry's transition to SDVs through enhanced partnerships and innovative solutions. As the first automotive software company specializing in development, testing, and validation solutions for embedded systems to join this ecosystem, ETAS is uniquely positioned to leverage its extensive product portfolio—encompassing vehicle platform software, development tools, diagnostics, and cybersecurity solutions—to enable OEMs and Tier 1 suppliers to meet the challenges of increasing software complexity driven by the digital transformation of the industry.

"The future of mobility is driven by software, and collaboration is key to accelerating innovation”, said Eric Cesa, Vice President and General Manager of ETAS Americas. “By joining the SDVerse platform, ETAS strengthens its commitment to enabling a seamless, secure, and open software-defined vehicle ecosystem. With our expertise in embedded software, cybersecurity, and middleware development toolchains, we are excited to work alongside industry leaders to advance the adoption of SDV software and services while playing a key role in streamlining and enhancing software-defined vehicle development."

The SDVerse marketplace empowers buyers to discover innovative solutions by allowing sellers to list their software products with detailed features and attributes. This facilitates informed decision-making for OEMs and Tier 1 suppliers as they navigate their make-or-buy strategies.

“As OEMs and Tier 1 suppliers transition towards centralized computing and over-the-air (OTA) updates, ETAS's expertise in simulation, validation, middleware, and cybersecurity is perfectly aligned with the growing demands in these critical areas”, said Prashant Gulati, CEO of SDVerse. “We are excited to have ETAS in the SDVerse ecosystem, as their innovative solutions will significantly enhance our ability to deliver efficient and robust software development for software-defined vehicles.”

For more information about ETAS's offerings or to explore partnership opportunities within the SDVerse ecosystem, please visit www.etas.tech.

About ETAS

ETAS GmbH is a wholly owned subsidiary of Robert Bosch GmbH, represented in twelve countries in Europe, North and South America, and Asia. ETAS' portfolio includes software development tools, software testing solutions, automotive middleware, data acquisition & processing tools, authoring & diagnostic solutions, automotive cybersecurity solutions, and end-to-end engineering and consulting services for the realization of software-defined vehicles. Our product solutions and services enable vehicle manufacturers and suppliers to develop, operate, and secure differentiating vehicle software with increased efficiency.

About SDVerse


SDVerse is a first-of-its-kind B2B marketplace for buying and selling vehicle software. Backed by founding members General Motors (GM), Magna and Wipro, SDVerse is accelerating the future of software-defined vehicles by providing a matchmaking marketplace for buyers and sellers that benefits the entire automotive ecosystem. Its standard-agnostic marketplace is available to all OEMs, suppliers and any other company with relevant software offerings and tools. Learn more at www.sdverse.auto

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Press contact ETAS GmbH

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Bianka Ansperger

Press and Public Relations